10DLC brand registration
What is 10DLC brand registration?
10DLC brand registration is the first step of A2P 10DLC compliance in the US and Canada — submitting a business's verified legal identity (entity name, tax ID or equivalent, address) to the shared carrier registry, which assigns it a trust score used to set throughput and vetting requirements for every campaign registered under that brand. A brand only needs to register once; every subsequent campaign for that business references the same brand record.
More detail
Brand trust scores are influenced by how completely and accurately the submitted legal details match public business records, and a low-trust brand typically faces lower default throughput until it builds a longer registration history.
A mismatch between the submitted legal name or tax ID and public records is the most common cause of a brand registration needing manual review instead of clearing automatically.
Frequently asked
- How often does a business need to register a brand for 10DLC?
- Only once — a single brand registration covers a business's legal identity and trust score, and every campaign that business later registers references that same existing brand record rather than requiring a fresh brand submission.
- What determines a brand's trust score?
- Primarily how completely and accurately the submitted legal business details match public records; a clean, verifiable match typically clears quickly with a higher trust score, while a mismatch triggers manual review and a lower initial score.
See also
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