Journey builders, compared honestly
How Orbit by Devotel stacks up against Braze, Klaviyo, Iterable, and Customer.io on the things buyers actually evaluate: contract floor, per-profile pricing, cross-channel reach, and time to ship your first journey.
What Orbit never charges extra for
Pricing transparency is a feature. The five surprise fees that dominate Braze / Klaviyo / Iterable / Customer.io review threads are explicitly not part of how we price.
Active vs inactive profiles
Klaviyo & Customer.io meter by active profile — list growth costs more even if you don't message those contacts.
Additional sender domains or addresses
Iterable reviews cite per-sender-address surcharges as a recurring hidden fee.
Raw event export to your warehouse
Braze Currents and Iterable data-export are paid add-ons. With Orbit, exporting your own data is free.
Per-seat dashboard access
Marketing-automation incumbents commonly meter seats; Orbit ships unlimited team members on PAYG.
Annual contract minimum
Braze publicly enforces a $60K+ floor; Iterable's enterprise-only path starts ~$36K. Orbit has no floor.
| Feature | Orbit | Braze | Klaviyo | Iterable | Customer.io |
|---|---|---|---|---|---|
| Pricing transparency | |||||
| Published per-channel rate card | |||||
| Annual contract minimum | None | $60K+ | None | $36K+ | None |
| Month-to-month available | |||||
| Pay-as-you-go (no monthly fee) | |||||
| Charges for active profiles | |||||
| Charges per sender address | |||||
| Charges for data export | |||||
| Public tier prices on website | |||||
| Journey builder | |||||
| Visual flow canvas | |||||
| Change trigger without rebuild | |||||
| Braze-parity condition operators | |||||
| Reusable subflow modules | |||||
| Version history + rollback | |||||
| Cross-channel orchestration | |||||
| SMS | |||||
| Push (iOS + Android) | |||||
| WhatsApp Business | |||||
| Voice (PSTN dial-out) | |||||
| In-app messaging | |||||
| Native AI voice agents in-journey | |||||
| Time to value | |||||
| Self-serve signup (no sales call) | |||||
| Typical onboarding window | <1 week | 3-6 months | 1-2 weeks | 1-3 months | 2-4 weeks |
| Developer-required to ship journeys | |||||
Comparison data as of May 2026. Competitor pricing and feature details sourced from G2, Capterra, Gartner Peer Insights, vendor help-centre docs, and Vendr.com pricing index. Subject to change at the vendor's discretion. Yes Partial No
Ship your first journey this week, not this quarter
Sign up free, complete KYC, top up credits, build a journey. No annual contract, no per-profile metering, no surprise fees.