Messaging — every channel your customers use, on one platform
What is Omnichannel Messaging?
Omnichannel messaging reaches customers on the channels they actually use — SMS and MMS, WhatsApp, RCS, Apple Messages for Business, Instagram, Messenger, Telegram, LINE, Viber, KakaoTalk, Zalo, WeChat, USSD, email, fax, and push — from one platform and one API. On Orbit the conversation stays intact as it moves between channels, so a customer never has to start over when the channel changes.
What Messaging on Orbit includes
| Capability | What you get |
|---|---|
| SMS & MMS | Send and receive text and media messages with delivery receipts and inbound replies handled on one API. |
| WhatsApp, RCS & Apple Messages for Business | Reach customers on WhatsApp Business, RCS, and Apple Messages for Business with rich, verified business messaging. |
| Social & OTT chat | Message on Instagram, Messenger, Telegram, LINE, Viber, KakaoTalk, Zalo, and WeChat from the same inbox and the same API as everything else. |
| USSD | Run interactive USSD menus for feature-phone customers — a subscriber dials a short code and navigates your menu screen by screen, no data connection required. |
| Email & push | Send transactional and marketing email and mobile push alongside your conversational channels, billed on one account. |
| Fax | Send and receive faxes on the same account and API, with inbound faxes routed straight to email or your team inbox per number — no dedicated fax line required. |
| Fraud Shield | Screen every destination for SMS-pumping and artificial-traffic fraud against rules you set per account — risk-score block and review thresholds, per-prefix velocity and 24-hour geo-spread ceilings, and country allow and block lists — then block risky sends inline or just alert. |
| One thread across channels | The conversation stays intact as it moves between channels, so context follows the customer instead of resetting per channel. |
Common use cases
Meet customers on their channel
Let customers reach you on WhatsApp, SMS, or Instagram and reply from one inbox, instead of forcing everyone to one channel.
Send notifications that can reply
Fire reminders and updates over the right channel and let customers respond in the same thread, turning a one-way blast into a conversation.
Run campaigns and journeys
Orchestrate multi-step journeys across messaging, email, and push, with customer data and consent from the same platform.
Messaging — frequently asked
- What is omnichannel messaging?
- Omnichannel messaging is the ability to reach and reply to customers across many channels — SMS, WhatsApp, RCS, Apple Messages, social and OTT chat, email, and push — from one platform, with the conversation staying intact as it moves between channels.
- Which messaging channels does Orbit support?
- Orbit supports SMS and MMS, WhatsApp Business, RCS, Apple Messages for Business, Instagram, Messenger, Telegram, LINE, Viber, KakaoTalk, Zalo, WeChat, USSD, email, fax, and push — all on the same account and API.
- Can a conversation move between channels?
- Yes. The conversation stays intact as it moves between channels, so context follows the customer and they do not have to start over when the channel changes.
- How is messaging billed?
- Messaging is pay-as-you-go, metered per message across every channel on one invoice, with current per-unit rates published on the pricing page.
Explore more
One platform for every channel
Messaging is one pillar of Orbit by Devotel — voice, messaging, email, video, AI agents, and customer data on one platform and one pay-as-you-go bill. Start free, or talk to our team.