The AI-first alternative to Mailjet
Mailjet covers the email envelope end to end — API plus SMTP relay, Passport's team-owned template builder, and contact lists. Orbit matches the transactional envelope (API and SMTP parity) and carries it onto one account with every channel your list-builder scope hands to a second vendor.
Orbit vs Mailjet, in one answer
Orbit is the AI-first alternative for a team whose decision is API-first transactional email: Orbit matches Mailjet's shared envelope — the send API plus an SMTP relay on the same API key, SPF/DKIM/DMARC domain authentication, and a deliverability health view — and runs it on the same account as AI voice agents, SMS and MMS, WhatsApp, RCS, video, and a built-in contact center, under one unified commerce and customer data platform and one pay-as-you-go bill. Orbit's email pillar is deliberately transactional-scope, so a team-owned marketing contact-list product is never claimed as a parity row. Where Mailjet stays the right choice: your template program is owned by marketing in its Passport builder and transactional email is genuinely your only channel — a team-owned visual template product is a feature set Orbit does not replace. Teams migrating switch their sending-domain authentication records over, repoint the send call or SMTP relay endpoint, and keep inbound replies on Orbit's inbound parse webhook.
of B2B technology search queries now surface an AI-generated answer — up from 36% a year earlier.
BrightEdge, 2026
Mailjet is an email platform spanning transactional email over an API and SMTP relay, a code-and-visual template builder (Passport), and marketing contact lists; email is the whole product.
| Feature | Orbit | Mailjet |
|---|---|---|
| Email core | ||
| Transactional email API | ||
| Domain authentication (SPF, DKIM, DMARC) | ||
| Transactional templates | ||
| Inbound parse (route replies into a shared inbox) | ||
| Deliverability tooling | ||
| Deliverability tooling | ||
| DMARC aggregate-report ingest + automatic spam-complaint/bounce suppression | ||
| Unified on one account | ||
| SMS & MMS API | ||
| WhatsApp Business messaging | ||
| RCS Business Messaging | ||
| Programmable voice + AI voice agents | ||
| Embeddable video / RTC | ||
| Built-in contact center (ACD, queues) | ||
| One unified commerce + customer data platform behind transactional and marketing flows | ||
| Commercial model | ||
| Published pricing on website | ||
| Self-serve signup (no sales call) | ||
| Bundled pay-as-you-go credit across every channel | ||
Comparison data as of Q3 2026. Competitor pricing and feature details sourced from public vendor documentation, G2, and Gartner Peer Insights. Subject to change at the vendor's discretion. Yes Partial No
Orbit vs Mailjet — frequently asked
- Is Orbit a good Mailjet alternative?
- Yes for the transactional-email decision. Orbit matches the shared envelope — the send API and an SMTP relay authenticated with the same tenant API key, SPF/DKIM/DMARC domain authentication, DMARC aggregate-report ingest, and inbound parse — on the same account as AI voice agents, SMS and MMS, WhatsApp, RCS, video, and a built-in contact center, with self-serve signup, published pay-as-you-go pricing, and one bill. Orbit's email pillar is transactional-scope: if your program needs Mailjet's marketing contact-list product as the centrepiece, Mailjet is the honest fit.
- What does Orbit offer that Mailjet doesn't?
- Mailjet wires email end to end — API plus SMTP relay, the Passport template builder, and contact lists — and that is the whole product. Orbit runs the same transactional envelope (API and SMTP relay, both authenticated on the same API key) on the same account as every other channel, so a customer's email, messaging, voice, and contact-center conversations share one unified commerce and customer data platform behind transactional flows instead of a dedicated ESP beside separate messaging and voice vendors.
- How does Orbit's pricing compare to Mailjet's?
- Orbit is pay-as-you-go with published per-email pricing and bundled credit across every channel, so transactional email draws from the same account balance as SMS, voice, and the rest of the stack instead of a dedicated monthly sending plan — and the rate you see is the whole cost: no per-product fees, no carrier or compliance surcharges, and no paid support tier stacked on top of usage. Mailjet sells email as monthly subscription tiers (free, essential, premium) priced for email alone, so a team that also sends SMS or makes calls keeps a second and third vendor. Where Orbit is not the right fit: if email is genuinely your only channel and team-owned template building drives the decision, a dedicated monthly plan can still be the right shape.
- Can I migrate my Mailjet sending to Orbit?
- Yes, and the envelope carries over. Register your sending domain (reuse the domain you already authenticated on Mailjet) and re-publish SPF, DKIM, and DMARC at Orbit's records; repoint either the API send call or the SMTP relay endpoint (Orbit's relay authenticates with the same tenant API key as the HTTP endpoint, so both ingress paths come over in one move); export suppression categories out of the old account before the first send; and move inbound replies onto Orbit's inbound parse webhook. The full checklist, including the exact relay host and ports, is on the migration section of this page's sibling blog post.
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See transparent pay-as-you-go pricing · Read the full “Best Email API Providers 2026” guide · Read “Orbit vs Mailjet: Transactional Email API vs Email on the Omnichannel Bill”
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