CDPaaS — a customer data platform built into your communications
What is Customer Data Platform as a Service?
CDPaaS (Customer Data Platform as a Service) unifies every customer interaction into one profile, computes the traits and segments your team cares about, and syncs them to the tools you already run — as a managed platform, not a separate CDP to buy and integrate. Orbit resolves every call, message, and event into a single golden record, so the same platform that talks to your customers also remembers them.
What CDPaaS on Orbit includes
| Capability | What you get |
|---|---|
| Identity resolution & golden records | Deterministic and probabilistic matching stitch scattered emails, phone numbers, and device IDs into one identity, then survivorship rules pick the winning value for every field. |
| Computed traits & segments | Build traits with a no-code rule builder or SQL and group customers into segments that recompute as new events land — lifetime value, last-seen channel, churn risk, whatever matters. |
| Audience activation | Send segments to Meta, TikTok, and your ad and messaging channels, with consent checked on every profile before it leaves so opted-out customers are never activated. |
| Reverse-ETL to your CRM & warehouse | Sync enriched profiles and traits into HubSpot, Salesforce, Snowflake, and BigQuery on a schedule, or pull warehouse rows back in as events. |
Common use cases
Build one view of the customer
Resolve calls, messages, and events into a single golden record so every team acts on the same profile instead of scattered data.
Activate audiences with consent
Compute a segment and push it to Meta, TikTok, or a messaging channel, with consent enforced on every profile before it leaves.
Keep systems of record in step
Sync enriched profiles and traits into your CRM and warehouse on a schedule, so your CDP and your systems of record never drift.
CDPaaS — frequently asked
- What is CDPaaS?
- CDPaaS stands for Customer Data Platform as a Service — a managed platform that unifies customer interactions into one profile, computes traits and segments, activates audiences, and syncs data to your CRM and warehouse, without standing up a separate CDP yourself.
- Do I still need an external CDP like Segment or mParticle?
- No. Orbit ships a native customer data platform — identity resolution, golden records, computed traits, audience activation, and reverse-ETL — so the same platform that runs your communications also resolves and activates your customer data.
- How does identity resolution work?
- Deterministic and probabilistic matching stitch a customer's emails, phone numbers, and device IDs into one identity, then survivorship rules pick the winning value per field to build a single golden record.
- Is consent enforced when activating audiences?
- Yes. Consent is checked on every profile before a segment leaves for an ad or messaging destination, so opted-out customers are never activated.
Explore more
One platform for every channel
CDPaaS is one pillar of Orbit by Devotel — voice, messaging, email, video, AI agents, and customer data on one platform and one pay-as-you-go bill. Start free, or talk to our team.