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AI-first comparison

The AI-first alternative to Gladly

Gladly organizes support around a lifelong conversation timeline and charges per seat plus AI add-ons through a sales process. Orbit is the communications platform itself — every channel plus AI agents and a native live profile on one usage bill.

Orbit vs Gladly, in one answer

Orbit is the AI-first alternative to Gladly: instead of a conversation-timeline platform that keeps AI and voice as seat-priced add-ons sold through a sales cycle, you get native voice, SMS, WhatsApp, RCS, email, video, AI voice agents, and a live unified customer profile on one platform and one pay-as-you-go bill, with self-serve signup.

82%

of B2B technology search queries now surface an AI-generated answer — up from 36% a year earlier.

BrightEdge, 2026

Gladly is a customer-service platform built around a single lifelong conversation timeline rather than tickets — voice, chat, SMS, and email with an AI add-on (Gladly AI), priced per agent seat and sales-led.
FeatureOrbitGladly
AI & voice agents
Native AI voice agents
Published voice-agent latency budget & methodology1
Native AI-agent runtime with a built-in MCP tool catalog
Channels on one platform
Programmable voice API
Programmable SMS & MMS API
WhatsApp Business messaging
WhatsApp Business calling (voice on the WhatsApp channel)
RCS Business Messaging
Apple Messages for Business
Email API
Instagram + Facebook Messenger (Meta social DMs)
OTT chat (Telegram, LINE, Viber)
Embeddable video / RTC
Built-in contact center (CCaaS)
Customer data & identity
Native customer data platform (no external Segment / mParticle)
Commercial model
Published pricing on website
Self-serve signup (no sales call)
Pay-as-you-go usage billing
One unified bill across every channel
Predictable per-unit pricing (no add-on carrier, compliance, or support fees)
Live burn-rate & spend-visibility tooling (per-channel breakdown + pricing alerts)
Owns its wholesale voice network
Trust & fraud protection
SMS-pumping / traffic-fraud protection
Phone verification (OTP) with SIM-swap risk signal
Voice-biometric caller verification
  1. 1Per-stage latency budget & methodology published on Orbit's voice-agent latency page.

Comparison data as of Q3 2026. Competitor pricing and feature details sourced from public vendor documentation, G2, and Gartner Peer Insights. Subject to change at the vendor's discretion. Yes Partial No

Orbit vs Gladly — frequently asked

Is Orbit a good Gladly alternative?
Orbit is the AI-first alternative to Gladly. Gladly organizes support around a lifelong conversation timeline but charges per seat plus AI add-ons, sold through a sales process, with no native programmable channels or live customer profile — Orbit ships every channel, AI voice agents, and a built-in live profile on one usage bill. You get AI voice agents plus every other channel on one platform and one pay-as-you-go bill, with self-serve signup and no annual contract minimum.
What does Orbit offer that Gladly doesn't?
Gladly organizes support around a lifelong conversation timeline but charges per seat plus AI add-ons, sold through a sales process, with no native programmable channels or live customer profile — Orbit ships every channel, AI voice agents, and a built-in live profile on one usage bill. Orbit runs AI voice agents, SMS and MMS, WhatsApp, email, embeddable video, and a built-in contact center on a single platform with one unified bill, instead of separate products you integrate and reconcile yourself.
How does Orbit's pricing compare to Gladly?
Orbit is pay-as-you-go with pricing published on the website, self-serve signup, and no annual contract minimum. Every channel is billed on one account, so you get a single invoice across voice, messaging, email, and video instead of a separate bill per product — and the rate you see is the whole cost: no per-product fees, no carrier or compliance surcharges, and no paid support tier stacked on top of usage.
Can I run AI voice agents on Orbit instead of Gladly?
Yes. AI voice agents are a core part of Orbit, not an add-on layer, and they run alongside programmable voice, SMS, WhatsApp, email, and video on the same platform — so you are not stitching an AI-agent product onto Gladly's API stack yourself.

Ready to build on the AI-first platform?

Start free and ship an AI voice agent today, or talk to our team about moving from Gladly. No annual contract, one pay-as-you-go bill across every channel.

See transparent pay-as-you-go pricing · Read the full “Best Conversational AI & Contact Center Platforms 2026” guide · Read the full “Best CCaaS & Contact Center Platforms 2026” guide · Read “Migrate from an Enterprise CCaaS Suite (Genesys, Talkdesk, Five9, NICE CXone) to Orbit

Shopping by business size? See all CPaaS alternatives for 2026