The AI-first alternative to Medallia
Medallia measures the conversation on enterprise contracts; Orbit runs the conversation and the measurement — surveys, quality scorecards, WFM, and loyalty passes beside voice, SMS, WhatsApp, and email on one unified record and one pay-as-you-go bill.
Orbit vs Medallia, in one answer
Orbit is the AI-first alternative to Medallia for a customer-experience team whose survey-and-scorecard vendor does not run the conversation it measures. Orbit ships the same CXaaS surface the CX pillar publishes — post-conversation CSAT, NPS, and CES surveys, Voice-of-Customer theme and sentiment analytics, quality scorecards with AI auto-scoring and calibration, workforce management, and loyalty programs with Apple/Google Wallet pass issuance — on the same account as the voice, SMS, WhatsApp, RCS, email, and video conversations those measurements are taken from, with AI voice agents and a built-in contact center acting on the same unified record, on one pay-as-you-go bill. Where Medallia is the right fit: if the team deliberately buys a dedicated CX-measurement suite and runs the conversations on a separate vendor, Medallia is a defensible shape; Orbit replaces the survey-and-scorecard-only posture, not the measurement itself.
of B2B technology search queries now surface an AI-generated answer — up from 36% a year earlier.
BrightEdge, 2026
Medallia is the CXaaS/EX experience-management suite — post-interaction CSAT/NPS/CES surveys, Voice-of-Customer text analytics, agent quality management, workforce engagement, and loyalty — sold to enterprises on sales-led contracts.
| Feature | Orbit | Medallia |
|---|---|---|
| Survey & Voice-of-Customer surface | ||
| CSAT, NPS & CES surveys after a conversation | Yes — parity | |
| Voice-of-Customer theme & sentiment analytics | Yes — parity | |
| Per-customer survey-frequency cap | ||
| Quality, workforce & loyalty surface | ||
| Quality scorecards, AI auto-scoring & calibration | Yes — parity | |
| Workforce management (forecast, schedule, adherence) | Yes — parity | |
| Loyalty programs & Apple/Google Wallet pass issuance | ||
| Account & channel breadth | ||
| Omnichannel conversation history on one unified customer record | ||
| AI voice agents & built-in contact center on the same account | ||
| Native customer data platform (identity, traits, activation) | ||
| Commercial model | ||
| Pay-as-you-go billing on one account | ||
| Self-serve signup with published pricing | ||
Comparison data as of Q3 2026. Competitor pricing and feature details sourced from public vendor documentation, G2, and Gartner Peer Insights. Subject to change at the vendor's discretion. Yes Partial No
Orbit vs Medallia — frequently asked
- Is Orbit a good Medallia alternative for customer experience?
- Orbit is the AI-first alternative to Medallia for a team whose customer-experience program outgrew a survey-and-scorecard-only vendor. Orbit ships the same CXaaS surface the CX pillar publishes — post-conversation CSAT, NPS, and CES surveys, Voice-of-Customer theme and sentiment analytics, quality scorecards with AI auto-scoring and calibration, workforce management, and loyalty programs with Apple/Google Wallet pass issuance — and runs the conversation those measurements are taken from on the same account: voice, SMS, WhatsApp, RCS, email, video, AI voice agents, and a built-in contact center on one pay-as-you-go bill. Where Medallia is the right fit: if the team deliberately buys a dedicated CX-measurement suite and runs the conversations on a separate vendor, Medallia is a defensible shape; Orbit replaces the survey-and-scorecard-only posture, not the measurement itself.
- What does Orbit offer that Medallia doesn't?
- Medallia measures the conversation; it does not run it. Orbit holds the omnichannel conversation history — voice, SMS, WhatsApp, RCS, email, and video — on one unified customer record, so a survey answer, a quality scorecard, and the call or chat it scored share the same profile. A native customer data platform resolves the identity behind the survey, audience activation pushes the segments the CX scores surface back into the channels, and AI voice agents plus a built-in contact center act on the same record — the account breadth a CX-only vendor leaves to second vendors.
- How does Orbit's pricing compare to Medallia?
- Orbit is pay-as-you-go with pricing published on the website, self-serve signup, and no annual contract minimum. The CXaaS surface — surveys, quality scorecards, workforce management, and loyalty passes — bills on the same account balance as the voice, SMS, and email channels those measurements are taken from, so a customer-experience team takes one invoice instead of a CX-suite bill layered on a separate telephony and messaging bill. The rate you see is the whole cost: no per-seat survey licences, no carrier or compliance surcharges, and no paid support tier stacked on top of usage.
- Can I run my post-conversation surveys on Orbit instead of Medallia?
- Yes. Orbit sends the CSAT, NPS, or CES survey the moment a call or chat ends, asks the question in each customer's language, and caps how often any one customer is surveyed — the same shipped capability the CX pillar publishes. The survey response lands on the same unified contact record as the conversation it scored, so a quality scorecard, a Voice-of-Customer theme, and the call or chat itself stay on one profile, and a loyalty pass can be issued against the same record the survey enriched.
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