Real estate messaging on Orbit
Showing confirmations, listing alerts, and transaction-closing gaps lose deals because the team is toggling between CRM email, a separate texting app, and an office line. The tenant-buyer does not know which number to trust, and the agent marks the follow-up box done in one system while the buyer already opted out in another.
The tenant-owned compliance posture
Compliance posture on Orbit is tenant-owned: your workspace attests the consent basis per flow, sets the quiet hours, keeps the shared suppression list, and holds the sender registrations. The platform enforces those settings at send time — the controls below are decisions your team owns, not platform mandates switched on for every tenant.
- Consent per listing class — Listing alerts (marketing) and showing logistics (transactional) carry different consent classes asserted by your brokerage; the platform gates accordingly.
- Quiet hours for engagement — Listing alerts respect recipient local-time windows you configure; urgent closing logistics bypass the window when your policy marks them closing-critical.
- Buyer opt-out everywhere — An opt-out on the SMS tour-confirmation flow removes the buyer from the listing-alerts sequence on every channel via one suppression list.
- Sender registrations per brokerage — Per-brokerage brand and campaign registration carry your sender identity, so 10DLC and WhatsApp templates stay tenant assets.
These controls are tenant-owned: your workspace decides the consent basis, the hours, and the list hygiene; the platform enforces your settings at send time.
The channel matrix
Every flow above runs on the same account across the five channels — the fallback chain is a setting you configure once, not a per-channel vendor contract.
- SMS — Showing reminders and closing deadlines — the reliable floor.
- WhatsApp — Two-way buyer-agent coordination and signed-document requests.
- RCS — Rich listing previews (photos, book-a-showing action) with SMS fallback.
- Voice — Agent callbacks for time-sensitive offers and IVR self-serve listing inquiries.
- Email — Long-form disclosures, contracts, and the closings package.
The buyer-explainer for Real estate
The full narrative — what you are actually buying, in what order to evaluate it, and how the channel fallback chain degrades — is the paired buyer-explainer post: Real estate messaging, the buyer's explainer.
Evaluating Orbit for real estate?
If your procurement review needs a security questionnaire response, volume pricing, or an enterprise terms discussion for real estate traffic, talk to us.