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This week in Orbit — September 24, 2026

This week in Orbit by Devotel: the blog and changelog now serve coded RSS feeds, Meta's per-user WhatsApp marketing frequency cap decoded, one-click vertical compliance bundles announced, new head-to-head compares against Bird (MessageBird) and Klaviyo, and setup tips in the ToS channel picker.

Orbit Editorial Team

The weekly installment aggregates what is already live and announced. This week: one shipped usability change (coded RSS feeds for the blog and changelog), one industry explainer (Meta's per-user WhatsApp marketing frequency cap), one new capability announcement (vertical compliance bundles), and two new head-to-head comparisons. Everything below resolves to a post or a page you can open today — nothing here is promised future work.

What shipped this week

  • Blog and changelog RSS feeds — the marketing blog and the product changelog now answer application/rss+xml at /blog.rss and /changelog.rss, one item per post and per entry. Drop either into a reader or a Slack feed bridge and this weekly digest arrives as it publishes.
  • Meta's per-user WhatsApp marketing frequency cap, decoded — an industry explainer for the rolling per-recipient ceiling on marketing templates: what the cap mechanics say, what stays uncapped, and the tenant-owned controls (per-contact frequency caps, quiet-hours windows, template discipline) that keep your sends under the ceiling before Meta enforces it.
  • Vertical compliance bundles, announced — the Settings → Compliance catalog now ships four pre-wired packs (HIPAA, fintech KYC, e-commerce, PCI). One activation provisions a draft compliance profile, draft campaigns, a vertical-tuned agent, and a double-opt-in flow, then returns the go-live checklist — nothing sends until you clear it. GA.
  • Orbit vs Bird and Orbit vs Klaviyo — two new head-to-heads: the omnichannel suite formerly known as MessageBird, and the lifecycle-marketing suite whose per-active-profile billing is the pricing model this week's WhatsApp explainer touches. Both posts link the full destination dashboard route and the audience/campaign journey surfaces they grade.

On the announcements hub

This installment lands on the Announcements hub with its own entry, keeping the weekly slot live alongside the monthly and quarterly slots. The hub's coverage rule stands: GA-or-shipped only, never roadmap promises — so the list of what Orbit has announced and the list of what actually shipped stay the same list.

Next week

Next week's installment covers only what ships between now and then. The anchors already live at the October release notes — the monthly recap slot — and the Q4 2026 forward look, both published and both grounded in shipped releases.

This week in Orbit — September 24, 2026 — Orbit by Devotel