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The Orbit blog

Field notes on AI-era growth, deliverability, voice, and messaging for developers and teams building on Orbit by Devotel.

  • Orbit Editorial Team

    Orbit vs Emarsys: Enterprise Personalization Cloud vs Unified-Profile Omnichannel Platform

    A source-based head-to-head against Emarsys's enterprise personalization cloud versus Devotel Orbit's unified-profile + native-channels + AI-agents platform — the evaluation criteria an enterprise retail buyer runs, an honest matrix from /compare/emarsys, the annual-contract billing math, and where Emarsys still wins.

    • comparison
    • emarsys
    • lifecycle marketing
    • personalization
    • email
    • SMS
    • native CDP
    • pay-as-you-go
  • Orbit Editorial Team

    Omnichannel retail clienteling — why the associate inbox is the store's front office

    Retail clienteling is associate-driven omnichannel work, not a support queue. This post maps the shipped surfaces that compose it on Devotel Orbit — the omnichannel inbox, the native CDP and Customer 360, the personalization engine, closed-loop knowledge mining, and sentiment roll-ups — and walks three associate workflows end to end.

    • retail clienteling
    • omnichannel inbox
    • CDP
    • Customer 360
    • personalization
    • associate workflow
  • Orbit Editorial Team

    Personalization on the Native CDP — Computed Traits, Decided Per Visitor

    Devotel Orbit's personalization engine turns the native CDP's computed traits into per-visitor decisions on your site and app. Here is what it does, how it differs from a Segment-style collection pipeline, who owns the consent posture, and a buyer checklist mapped to the shipped surfaces.

    • CDP
    • personalization
    • computed traits
    • next-best-action
    • customer data platform
    • product announcement
    • 2026
  • Orbit Editorial Team

    AI Video Avatar Agents — How Orbit Renders Talking-Head Video for Rooms and Campaigns

    Orbit binds an AI conversation agent to a rendered talking-head avatar persona. The persona can join a live video room as a digital host, or render an on-demand personalized clip from a script plus merge tags — queued, tracked to completion, and delivered with a signed content credential you can verify.

    • AI video avatar
    • avatar agents
    • RTC
    • video API
    • personalization
    • 2026

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Blog — Orbit by Devotel