SMS vs email in 2026: the honest channel math for customer messaging on Devotel Orbit
SMS and email are different instruments, not rivals. This guide walks the decision axes buyers actually weigh (deliverability and list hygiene, open vs click reality, cost per touch at 10k/100k/1M contacts, CAN-SPAM vs TCPA consent rules, two-way conversation, attribution), an honest decision tree for email-first, SMS-first, and sequence-both programs, and worked pricing math on Devotel Orbit's published channel rates.
- SMS vs email
- customer messaging
- channel comparison
- TCPA
- CAN-SPAM
- cost per touch
- 2026