Field notes on AI-era growth, deliverability, voice, and messaging for developers and teams building on Orbit by Devotel.
The affirmative 10DLC registration walkthrough — Brand registration fields TCR vets (legal entity, EIN, address, vertical), campaign use-case selection with approved sample messages, vetting score and throughput tiers, the console runbook on Devotel Orbit, and the rejection patterns that trip first submissions.
US carriers have moved to enforcing 10DLC registration instead of tolerating drift — unregistered traffic suspended, dormant brands re-vetted, secondary vetting on the campaigns that drifted. This explainer covers what is being swept, why the enforcement window opened now, and the tenant-owned audit that keeps a campaign on the wire.
The four rejection reasons that actually kill 10DLC campaigns (EIN mismatch, sample messages that don't match the use case, missing opt-out language, political verticals without a Campaign Verify token), how CSP-level approval differs from per-carrier review, what the throughput tiers buy you per number, and the pre-submission checklist.
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