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The Orbit blog

Field notes on AI-era growth, deliverability, voice, and messaging for developers and teams building on Orbit by Devotel.

  • Orbit Editorial Team

    Compliance-health scores: read the 0–100 before carriers throttle

    Your organization, every sending number, and every campaign gets a 0–100 score built from the four signals carriers act on — consent coverage, opt-out velocity, STOP-reply rate, and carrier rejections. The surface is read-only; the score tells you who is about to get throttled, and what to do with it stays your call.

    • compliance
    • deliverability
    • 10dlc
    • runbook
  • Orbit Editorial Team

    The tenant-owned alerting ladder: usage, delivery, and anomaly signals composed into one operator guide

    Compose Devotel Orbit's shipped alert surfaces — per-API-key budgets, usage alert rules, the anomaly ledger, route-quality thresholds, KPI alerts on CSAT/NPS/CES, and scheduled digests — into a three-tier alerting ladder (cost, volume, quality), with a runbook entry for what to do when a usage alert fires.

    • alerting
    • usage budgets
    • anomaly detection
    • deliverability
    • CSAT
    • FinOps
    • operations
  • Orbit Editorial Team

    What is throttling in messaging APIs

    Throttling is the deliberate pacing of outbound message traffic so sends stay within carrier and platform throughput limits. This explainer covers what it is, why messaging APIs throttle, and how to design retries that survive it.

    • throttling
    • messaging APIs
    • SMS
    • throughput
    • deliverability
  • Orbit Editorial Team

    How to Send Your First SMS Campaign in 2026: A Numbered Walkthrough

    The complete first-campaign runbook on Devotel Orbit — create the account with no card, finish KYC, buy and register a number, import opted-in contacts, send a small test campaign, read the delivery webhook, and scale to volume. Written for engineering and ops teams standing up their first sends.

    • how-to
    • SMS
    • campaign
    • walkthrough
    • deliverability
    • 10DLC
  • Orbit Editorial Team

    Orbit vs Mailgun: Dedicated Email API vs Email on the Omnichannel Bill

    Orbit vs Mailgun: the deliverability-analytics moat, honest cells from /compare/mailgun, when the incumbent wins, migration framing, and a ClickSend-style SMS-gateway check for your email-vs-messaging boundary.

    • comparison
    • email API
    • transactional email
    • Mailgun
    • deliverability
    • omnichannel
  • Orbit Editorial Team

    Orbit vs SendGrid: Email API vs an Omnichannel Platform with Email on the Bill

    A feature-accurate comparison of SendGrid's dedicated email API against Devotel Orbit's omnichannel platform, where transactional email shares one account, one customer profile, and one bill with voice, SMS, WhatsApp, RCS, video, and AI agents.

    • comparison
    • email API
    • transactional email
    • SendGrid
    • omnichannel
    • deliverability
  • Orbit Editorial Team

    Transactional Email, Modeled Properly: Sending Identities, DNS Verification, and Streams

    Transactional email breaks differently than marketing email, and the controls that keep it healthy are tenant-owned. How Orbit models a sending identity — a domain, default From fields, reply-to, a sending-stream assignment, and a live DNS-verification state — and why that model is what protects deliverability when email shares an account with SMS, WhatsApp, and voice.

    • transactional email
    • sending identities
    • DNS verification
    • DKIM
    • sending streams
    • deliverability
    • omnichannel
  • Orbit Editorial Team

    How to Evaluate an SMS API in 2026 — Pricing Model, Network Path & Compliance

    Picking an SMS API comes down to a handful of concrete checks: a published self-serve rate card versus a sales-quoted tier, a direct carrier connection versus a resold aggregator hop, and A2P 10DLC and anti-fraud tooling. This guide runs that checklist across ten providers, alphabetically.

    • SMS API
    • evaluation guide
    • messaging
    • deliverability
    • compliance

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Blog — Orbit by Devotel