Field notes on AI-era growth, deliverability, voice, and messaging for developers and teams building on Orbit by Devotel.
An MCP server is a program that exposes tools, data, and prompts to an AI model over the Model Context Protocol. This guide defines the term plainly, separates an MCP server from a plain API, maps the six capability classes the protocol specifies, and shows where Devotel Orbit's shipped MCP surface sits.
A customer data platform (CDP) builds one resolved customer profile from every channel and every event, then activates that profile into segments, scores, and journeys. This guide defines the term, walks the identity-resolution pipeline, contrasts a native CDP with an installed one, and shows where Devotel Orbit's tenant-owned CDP controls sit.
The definitional answer to the category's head term. Omnichannel messaging means every customer-facing channel — SMS, voice, email, WhatsApp, RCS, wallet, USSD — runs on one account with one sender identity and one conversation timeline. This guide defines the term, separates it from multichannel, maps the channels and the unified read model on Devotel Orbit, and says when a single channel is the right answer.
Start free and ship your first voice, messaging, or email flow today, or talk to our team about your rollout. No annual contract, one pay-as-you-go bill across every channel.