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The Orbit blog

Field notes on AI-era growth, deliverability, voice, and messaging for developers and teams building on Orbit by Devotel.

  • Orbit Editorial Team

    Flow Builder vs Journey Builder: Twilio Studio, Braze Canvas, and Orbit's Two Surfaces

    Twilio Studio is a flow builder, Braze Canvas is a journey builder, and Devotel Orbit ships both — inbound conversations route as flows and outbound campaigns step as journeys. Define the two shapes, compare them row by row, and choose the right builder for the work.

    • flows
    • journeys
    • comparison
    • flow builder
    • journey builder
  • Orbit Editorial Team

    WooCommerce Cart Recovery — the Same Playbook as Shopify, on an API Key

    How Devotel Orbit's WooCommerce integration gives a self-hosted WordPress store the same abandoned-cart and order-lifecycle messaging as the Shopify route — a validated REST API key pair replaces the OAuth popup, and customers, orders, and products sync into the same contact rows.

    • WooCommerce
    • e-commerce
    • WhatsApp
    • cart recovery
    • flows
    • guides
  • Orbit Editorial Team

    Shopify Conversational Commerce — Real-Time Cart Recovery via HMAC-Verified Webhooks

    How Devotel Orbit's Shopify integration turns customers, checkouts, orders, and refunds into real-time messaging signals — an HMAC-verified webhook receiver with an hourly poll safety net, GDPR topics on the same endpoint, and a worked abandoned-cart WhatsApp recovery flow.

    • Shopify
    • e-commerce
    • WhatsApp
    • cart recovery
    • flows
    • guides
  • Orbit Editorial Team

    AI Intent Classification vs Code-Based Routing: Flow Building in 2026

    The Orbit Flow Builder routes conversations with an AI Classify node — one edge per declared intent, a default fallback when nothing matches, and a step trace that shows every routing decision — versus hardcoded keyword routing, with two worked flow designs and an honest read on how competitor flow builders handle the same problem.

    • flows
    • AI classification
    • intent routing
    • workflow builder
    • contact center

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Blog — Orbit by Devotel