Field notes on AI-era growth, deliverability, voice, and messaging for developers and teams building on Orbit by Devotel.
Google Jibe and the GSMA-tier carriers activated per-message RCS billing on the verified-agent path in late 2025, making RCS cost like SMS premium on delivered traffic. This explainer covers what changed, what template mix does to the bill, and which tenant-owned controls decide what you actually pay.
Meta now gates WhatsApp Business senders on continuous quality signals — per-number ratings, per-template pauses, and dynamic marketing caps. This explainer covers what the telemetry measures, what a template pause actually is, and which tenant-owned controls keep you in the green.
Meta has moved WhatsApp Business Platform billing from per-conversation to per-message, while widening free windows from API entry points. This explainer covers what changed, what costs less now, and which tenant-owned controls decide what you actually pay.
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