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The Orbit blog

Field notes on AI-era growth, deliverability, voice, and messaging for developers and teams building on Orbit by Devotel.

  • Orbit Editorial Team

    Retail notifications in 2026: SMS vs WhatsApp for order, cart, and loyalty flows

    Retail teams evaluating order updates, cart recovery, and renewal flows get one question at the shortlist step: SMS or WhatsApp. This comparison maps each retail lane onto the channel choice, the fallback chain you configure once, the consent and quiet-hours settings your team owns, and the pay-as-you-go pricing math, all on Devotel Orbit.

    • retail notifications
    • SMS vs WhatsApp
    • order updates
    • cart recovery
    • loyalty
    • comparison
    • 2026
  • Orbit Editorial Team

    Retail and e-commerce messaging buyer's explainer for 2026: order notifications, renewals, and loyalty on one account

    Shopify and WooCommerce teams evaluating CPaaS find platform-specific guides, not framings. This explainer maps the whole order-notifications, cart-recovery, renewal, and loyalty problem onto Devotel Orbit. It covers the channel-fallback chain you configure once, the store-platform flows that recover carts, and the loyalty and wallet-pass rails that keep the second purchase moving.

    • retail messaging
    • e-commerce
    • order notifications
    • cart recovery
    • loyalty
    • CPaaS buyer guide
    • 2026
  • Orbit Editorial Team

    Voice of Customer on a CPaaS: CSAT, NPS & CES Surveys on One Platform

    What voice-of-customer means when you evaluate a CPaaS, why CSAT, NPS, and CES scores belong next to the channels that produced them, and how Devotel Orbit ships the whole loop — surveys, VoC analytics, quality scorecards, session replay, and loyalty — on one platform.

    • voice of customer
    • CXaaS
    • CSAT
    • NPS
    • CES
    • surveys
    • loyalty
    • 2026
  • Orbit Editorial Team

    Conversational commerce — loyalty and referral outbound through Apple and Google Wallet

    A framework for which retention capability you buy and which you own — assembled loyalty-vendor stack versus commerce events plus SMS/WhatsApp plus wallet passes on one contact. Covers the build-vs-buy decision and the recovery play where a saved pass becomes the renewal surface for re-issued incentives and recovered carts.

    • loyalty
    • referrals
    • wallet passes
    • Apple Wallet
    • Google Wallet
    • commerce
    • outbound
    • build-vs-buy
  • Orbit Editorial Team

    Loyalty, referrals, and the outbound capability overview

    A guided tour through the outbound capability surface in Devotel Orbit — campaigns, journeys, incentives, referrals, loyalty, and wallet passes, and how they compose into one orchestration surface. For buyers evaluating customer-loyalty orchestration and referral-driven SMS.

    • outbound
    • capability-overview
    • loyalty
    • referrals
    • wallet-passes
    • incentives
    • campaigns
    • journey
  • Orbit Editorial Team

    Wallet passes on Orbit — Apple and Google Wallet as an outbound channel

    Loyalty cards, coupons, and event tickets saved to Apple or Google Wallet now ship as a first-class outbound channel on Devotel Orbit — issued from the API or the dashboard, tied to the same contact as your SMS, WhatsApp, and voice, and updateable long after the message that delivered them. This post covers where passes sit on the omnichannel stack, the endpoints Orbit exposes, and the use cases that fit the format.

    • wallet passes
    • Apple Wallet
    • Google Wallet
    • loyalty
    • coupons
    • outbound

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Blog — Orbit by Devotel