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The Orbit blog

Field notes on AI-era growth, deliverability, voice, and messaging for developers and teams building on Orbit by Devotel.

  • Orbit Editorial Team

    Customer Journey Path Analytics: Why a Sankey Beats a Conversation List

    What aggregate cross-channel journey paths tell you that per-conversation timelines can't — and how Devotel Orbit's Sankey at /insights/journey-paths surfaces drop-offs, common sequences, and channel handoffs.

    • journey analytics
    • Sankey
    • cross-channel
    • conversation intelligence
    • customer experience
  • Orbit Editorial Team

    Customer journey: a definition for communications teams

    Defines the customer journey for communications teams: the five stages, how channel and consent rules differ per stage, and a minimal mapping process for messaging programs.

    • customer journey
    • omnichannel
    • channel selection
    • consent
    • customer experience
  • Orbit Editorial Team

    Conversation Sentiment Analytics: The Trend Beats the Polarity

    Why aggregated conversation sentiment tells you more than per-message polarity, what Devotel Orbit ships at /insights/sentiment — net sentiment trend, by-channel, by-agent, and resolution-correlated breakdowns — and how it fits alongside contact reasons and topic intelligence.

    • sentiment analytics
    • conversation intelligence
    • customer experience
    • voice
    • WhatsApp

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Blog — Orbit by Devotel