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The Orbit blog

Field notes on AI-era growth, deliverability, voice, and messaging for developers and teams building on Orbit by Devotel.

  • Orbit Editorial Team

    Flow Builder vs Journey Builder: Twilio Studio, Braze Canvas, and Orbit Flows

    A flow builder answers "when this event arrives, what happens next" and a journey builder answers "which contacts get which sequence over time." Twilio Studio is the flow builder archetype, Braze Canvas is the journey builder archetype, and Devotel Orbit ships both on one platform. This post defines the two archetypes, walks each one against a real example, and scores where the Orbit Flow Builder and Journey builder land on the same dimensions.

    • flow builder
    • journey builder
    • Twilio Studio
    • Braze Canvas
    • Orbit Flows
    • workflow automation
    • lifecycle marketing
  • Orbit Editorial Team

    Flow Builder vs Journey Builder: Twilio Studio, Braze Canvas, and Orbit's Two Surfaces

    Twilio Studio is a flow builder, Braze Canvas is a journey builder, and Devotel Orbit ships both — inbound conversations route as flows and outbound campaigns step as journeys. Define the two shapes, compare them row by row, and choose the right builder for the work.

    • flows
    • journeys
    • comparison
    • flow builder
    • journey builder
  • Orbit Editorial Team

    Migrating from OpenPhone to Orbit — the runbook

    An OpenPhone-specific migration runbook for small-business phone-system buyers. Export your numbers and message history, then move in order — numbers ported first, call flows rebuilt on the journey builder, reusable message templates re-authored on the content-templates surface, and contacts carried over via the CSV import wizard. OpenPhone's fit is asserted honestly at the end.

    • migration
    • OpenPhone alternative
    • phone-system
    • business numbers
    • journey builder
    • contacts
    • CPaaS

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Blog — Orbit by Devotel